June 15, 2023

INSP Set to Unleash the Power-Packed All-Stars Edition of “Ultimate Cowboy Showdown”

Cowboy Boots, Saddles, and Heart-Stopping Action: Season 4 of the Trace Adkins Hosted Power Series Kicks Off Wednesday, September 6th at 8PM ET

(Indian Land, SC – June 15, 2023) Grab your cowboy hats, folks! INSP, the home of compelling, heart-stirring entertainment, is saddling up to present the 4th season of the award-winning cowboy competition series “Ultimate Cowboy Showdown,” slated to premiere on Wednesday, September 6th at 8PM ET. This All-Stars Edition gallops in with contestants who’ve captured our hearts, thrilled us, and dared to dream big in the previous three seasons. The announcement was made by Doug Butts, INSP’s EVP of Programming.

“Ultimate Cowboy Showdown is more than a competition; it’s an adrenaline-fueled journey that has been gripping viewers from the start,” said Butts. “Audiences are spellbound as the crème de la crème of cowboys from every corner of America pour their blood, sweat, and determination into a competition that transforms lives. With stakes soaring sky-high, these rugged men and women lay everything on the line with fervor and passion.”

Ultimate Cowboy Showdown pits a unique, fearless cohort of cowboys against one another in a gritty battle for an awe-inspiring prize – their own herd of cattle. Season after season, these cowboy gladiators face brutal individual and team challenges that test their mettle to its limit. One after another, cowboys who falter are weeded out by an expert panel of judges, including multi-platinum Country music icon Trace Adkins. The sole cowboy who defies the odds claims the reward: a herd of cattle (valued at a hefty $50,000); top-of-the-line cattle & ranch gear; the much-coveted Ultimate Cowboy Showdown belt-buckle; and eternal bragging rights.

Butts enthused further, “When we chose to unleash a fresh season, we wanted to rope in the memorable cowboys that audiences knew from previous seasons. These mavericks are being offered another shot at seizing the grand prize. This captivating new season, filmed against the breathtaking backdrop of Wickenburg, AZ, is crammed with relentless action, high-octane drama, and a jaw-dropping finale twist that will leave audiences stunned and create a buzz that will echo long after the champion is crowned. This might just be our most riveting season yet.”

Season 4 of Ultimate Cowboy Showdown is a thrilling roller-coaster of 10 episodes set to draw viewers back to INSP every Wednesday night, beginning September 6th at 8PM ET. To catch a sneak peek of the new season, click the graphic above. Ultimate Cowboy Showdown is expertly crafted for INSP by Glassman Media. Hold onto your hats, the showdown of a lifetime awaits!

About INSP

INSP is available nationwide to more than 55M households via MVPDs including DISH (channel 259), DIRECTV (channel 364), Comcast Xfinity, Cox Communications, Charter Spectrum, National Cable Television Cooperative (NCTC), Verizon Fios (channel 286), AT&T U-verse (channel 564) and on vMVPDs including SLING TV, fuboTV, Philo, Frndly TV, Vidgo and FreeCast. Click here to find INSP in your area. INSP provides a trusted viewing experience with a lineup of exclusive and original series, timeless Westerns, action-filled dramas, and films focused on adventure and heroic characters.

About Glassman Media

Glassman Media is a Los Angeles-based international television production company whose credits include network primetime game, dating, docu-series and competition formats. Adaptations of Glassman Media original formats have been made in territories around the world. Glassman’s credits include NBC’s game show The Wall, produced in partnership with Lebron James’s SpringHill Entertainment. The Wall has been awarded International Format Best Studio Based Gameshow Format by c21 as well as Best Competition Game or Quiz Show by the Real Screen Awards. It has gone on to be produced in over 30 territories for more than 1000 hours. Glassman Media has produced several shows for INSP, including the currently running Ultimate Cowboy Showdown, hosted by Grammy nominated star, Trace Adkins, seven seasons of The Cowboy Way; and Turquoise Fever. Credits also include, FOX's Spin the Wheel, in partnership with Justin Timberlake's Tennman Productions, the NBC hit dating series Average Joe, whose first season finale attracted more than 25 million viewers ranking it as the second highest rated reality telecast in NBC network history; the critically-acclaimed Three Wishes (NBC) which was named the “most family friendly show on broadcast television,” and Battle of the Network Stars, a reboot of the infamous 1970's/80's competition show, which premiered on ABC; and Sweet Home Alabama on CMT, which became the network’s highest rated series. Glassman Media was founded by Andrew Glassman in 2001 following his career as an Emmy Award-winning investigative Broadcast journalist during which he appeared on-air at NBC News, CNBC, MSNBC, WCAU and WNBC. In 2019 Glassman Media was acquired by Endeavor, a global leader in the entertainment, sports, and fashion industry, and owners of the UFC and the WME Agency.

About Trace Adkins

In his storied career in Country music, Trace Adkins has sold over 11 MILLION albums, charted 40 singles on Billboard’s Country Airplay Chart, earned numerous awards, multiple GRAMMY nominations, and garnered over TWO BILLION streams. A Grand Ole Opry member for nearly two decades, the Louisiana native is known for his dynamic baritone, fiery live performance, and notable roles as an actor in film and TV. Since his 1996 breakout debut DREAMIN’ OUT LOUD delivered smashes “Every Light In The House,” which hit Top 5 on Billboard’s Hot Country Songs chart and #1 “This Ain’t (No Thinkin’ Thing),” Adkins has pioneered a mix of classic Country minded traditionalism and adventurous, good-natured showmanship, breaking open new avenues in modern Country through fun-filled hits like “Honky Tonk Badonkadonk” and “Hillbilly Bone” with Blake Shelton. Celebrating the 25th anniversary of his debut with 2021’s release THE WAY I WANNA GO (Verge Records), the 25-song album has been applauded by Billboard as “a creative tour de force that serves up the lyrical and stylistic diversity that would make his hero [Ronnie] Milsap proud,” with Rolling Stone calling it “lighthearted club-ready fun…,” and PEOPLE praising it’s “packed to the hilt with hits.” From profound traditional balladry to clever-Country party anthems, the Mickey Jack Cones and Derek George produced project features special guests Blake Shelton, Luke Bryan, Melissa Etheridge, Pitbull, Snoop Dogg, Stevie Wonder on harmonica and more. Adkins' headline SOMEWHERE IN AMERICA 2023 TOUR is underway and spans coast to coast throughout the year.