March 7, 2023

INSP Reveals Cast of the Ultimate Cowboy Showdown All-Stars Edition

 INSP Reveals Cast of the Ultimate Cowboy Showdown All-Stars Edition

 Trace Adkins Returns to Host Season 4 of the Cowboy Competition Series

(Indian Land, SC – March 7, 2023) General-entertainment network INSP today announced the cast members of the ALL STARS edition of Ultimate Cowboy Showdown. Top Cowboys from the first three seasons of the fan-favorite original cowboy competition series have returned for a second chance to prove they have what it takes to WIN!

“When we opted to make an all-stars edition of Ultimate Cowboy Showdown, we knew the best of the best from all three seasons would once again try their hand at making it to the top,” said INSP’s EVP of Programming, Doug Butts. “These contenders brought their A game in pursuit of that coveted life-changing prize. This season’s challenges are big, and the personalities even bigger. Each competitor’s grit and endurance are put to the test, in ways not even they could have imagined.”


Returning from Season One

Ethan Treadwell – Snyder, Oklahoma

Cuatro Houston – Devine, Texas

Jared Lee – Picayune, Mississippi

J Storme Birdwell – Hamshire, Texas

Cody Brewer – Rickman, Tennessee


Returning from Season Two

John Paul “JP” Gonzales – Pearsall, Texas

Jackson Taylor – Lockney, Texas

Roveskey “Fatty” Hickman – Shuqualak, Mississippi

Tyler Kijac – Jay, Oklahoma


Returning from Season Three

Eddie Peńa – Lytle, Texas

Sarah Foti – Crystal River, Florida

Buck Faust – Prineville, Oregon

Brianna Markum-McClain – Aquilla, Texas

James “Diamond Jim” Smith – Dalhart, Texas


Butts continued “Deciding which cowboys to send home each week is no easy task, and I don’t envy our venerable host Trace Adkins, whose final verdict is sometimes sad, often surprising, and always passionate. Without giving too much away, viewers are in for an unexpected twist in the final episode. Even the production crew didn’t see it coming!”

The Season 4 premiere date of Ultimate Cowboy Showdown will be announced in the coming months.  The series is produced for INSP by Glassman Media.


About INSP

INSP is available nationwide to more than 55M households via MVPDs including DISH (channel 259), DIRECTV (channel 364), Comcast Xfinity, Cox Communications, Charter Spectrum, National Cable Television Cooperative (NCTC), Verizon Fios (channel 286), AT&T U-verse (channel 564) and on vMVPDs including SLING TV, fuboTV, Philo, Frndly TV, Vidgo and FreeCast. Click here to find INSP in your area. INSP provides a trusted viewing experience with a lineup of exclusive and original series, timeless Westerns, action-filled dramas, and films focused on adventure and heroic characters.

About Glassman Media

Glassman Media is a Los Angeles-based international television production company whose credits include network primetime game, dating, docu-series and competition formats. Adaptations of Glassman Media original formats have been made in territories around the world. Glassman’s credits include NBC’s game show The Wall, produced in partnership with Lebron James’s SpringHill Entertainment. The Wall has been awarded International Format Best Studio Based Gameshow Format by c21 as well as Best Competition Game or Quiz Show by the Real Screen Awards. It has gone on to be produced in over 30 territories for more than 1000 hours. Glassman Media has produced several shows for INSP, including the currently running Ultimate Cowboy Showdown, hosted by Grammy nominated star, Trace Adkins, seven seasons of The Cowboy Way; and Turquoise Fever. Credits also include, FOX's Spin the Wheel, in partnership with Justin Timberlake's Tennman Productions, the NBC hit dating series Average Joe, whose first season finale attracted more than 25 million viewers ranking it as the second highest rated reality telecast in NBC network history; the critically-acclaimed Three Wishes (NBC) which was named the “most family friendly show on broadcast television,” and Battle of the Network Stars, a reboot of the infamous 1970's/80's competition show, which premiered on ABC; and Sweet Home Alabama on CMT, which became the network’s highest rated series. Glassman Media was founded by Andrew Glassman in 2001 following his career as an Emmy Award-winning investigative Broadcast journalist during which he appeared on-air at NBC News, CNBC, MSNBC, WCAU and WNBC. In 2019 Glassman Media was acquired by Endeavor, a global leader in the entertainment, sports, and fashion industry, and owners of the UFC and the WME Agency.

About Trace Adkins

In his storied career in Country music, Trace Adkins has sold over 11 MILLION albums, charted 40 singles on Billboard’s Country Airplay Chart, earned numerous awards, multiple GRAMMY nominations, and garnered over TWO BILLION streams. A Grand Ole Opry member for nearly two decades, the Louisiana native is known for his dynamic baritone, fiery live performance, and notable roles as an actor in film and TV. Since his 1996 breakout debut DREAMIN’ OUT LOUD delivered smashes “Every Light In The House,” which hit Top 5 on Billboard’s Hot Country Songs chart and #1 “This Ain’t (No Thinkin’ Thing),” Adkins has pioneered a mix of classic Country minded traditionalism and adventurous, good-natured showmanship, breaking open new avenues in modern Country through fun-filled hits like “Honky Tonk Badonkadonk” and “Hillbilly Bone” with Blake Shelton. Celebrating the 25th anniversary of his debut with 2021’s release THE WAY I WANNA GO (Verge Records), the 25-song album has been applauded by Billboard as “a creative tour de force that serves up the lyrical and stylistic diversity that would make his hero [Ronnie] Milsap proud,” with Rolling Stone calling it “lighthearted club-ready fun…,” and PEOPLE praising it’s “packed to the hilt with hits.” From profound traditional balladry to clever-Country party anthems, the Mickey Jack Cones and Derek George produced project features special guests Blake Shelton, Luke Bryan, Melissa Etheridge, Pitbull, Snoop Dogg, Stevie Wonder on harmonica and more. Adkins' headline SOMEWHERE IN AMERICA 2023 TOUR is underway and spans coast to coast throughout the year.