October 13, 2020

INSP Sets Premiere Date for 2nd Season of Ultimate Cowboy Showdown

For immediate release


The Cowboy Competition Series, Hosted by Country Music Icon Trace Adkins, Returns for its Sophomore Season on Wednesday, February 24th at 9PM ET

(Indian Land, SC – October 13, 2020) – General entertainment network INSP, the recognized leader in Western & Western-adjacent programming, has set a premiere date for the 2nd season of its cowboy competition series: Ultimate Cowboy Showdown.

The fan-favorite show, hosted by award-winning country music icon, Trace Adkins, will make its anticipated return on Wednesday, February 24th at 9PM ET.  Craig Miller, VP of Original Programming & Development for INSP, made the announcement.

“Our viewers really embraced the first season of Ultimate Cowboy Showdown,” said Miller. “They immediately connected with the real-life cowboy contestants and picked the ones they wanted to root for and against. We decided this 2nd season needed to be even bigger, so we filmed it in Texas, where everything is bigger. We added more episodes, more challenges, more contestants, and more prizes. Viewers are going to love seeing this incredibly talented and diverse cast of veteran cowboys as they lock horns.”

Miller continued, “Country music icon, Trace Adkins is back in the saddle as host for season 2. Trace is a Louisiana native with a profound appreciation for what it takes to be a cowboy.  He enjoys riding alongside these rough and tough wranglers to challenge their skills and cowboy code character. Then, as host and deciding judge, the cowboys must face Trace each week for an elimination round. Any cowboy who fails to perform to Trace’s expectations will be told to, ‘hit the trail’. So, things get intense quickly as no one wants to end up on Trace Adkins’ bad side!”

In Ultimate Cowboy Showdown, 14 cowboys (men and women) from all across the country compete for a life-changing prize. Each week, viewers will watch the strong-willed cowboys undergo a series of grueling physical and mental challenges that will test them individually and as teams. Chock full of explosive drama, and lots of ego, the last cowboy standing will walk away with a prize package that includes a herd they can take to market, a Rawhide Portable Corral, an Arrowquip Q-Catch 87 Series Cattle Chute, the coveted Ultimate Cowboy Showdown belt-buckle, and a lifetime of bragging rights.

The 10 episodes of Ultimate Cowboy Showdown will air on INSP starting on Wednesday, February 24th at 9PM ET.  You can get a first look at the series by clicking the graphic above.

In addition, “Ain’t That Kind of Cowboy,” the new EP from Trace Adkins is set for release Friday, October 16th. Pre-order is available now.

Ultimate Cowboy Showdown was produced for INSP by Glassman Media.




About INSP

INSP is available nationwide to more than 55M households via MVPDs including DISH (channel 259), DIRECTV (channel 364), Comcast Xfinity, Cox Communications, Charter Spectrum, National Cable Television Cooperative (NCTC), Verizon Fios (channel 286), AT&T U-verse (channel 564) and on vMVPDs including SLING TV, fuboTV, Philo, Frndly TV, Vidgo and FreeCast. Click here to find INSP in your area. INSP provides a trusted viewing experience with a lineup of exclusive and original series, timeless Westerns, action-filled dramas, and films focused on adventure and heroic characters.

About Glassman Media

Glassman Media is an independent Los Angeles-based international television production company whose credits include NBC’s current hit series The Wall, produced in partnership with LeBron James and his production company Spring Hill Entertainment; the FOX upcoming series Spin The Wheel; ABC’s Battle of the Network Stars, CMT’s record-setting series Sweet Home Alabama; NBC’s hit dating series Average Joe; the critically-acclaimed Three Wishes (NBC), which was named the “most family friendly show on broadcast television.” Adaptations of Glassman Media original formats have been done in territories around the world.

About Trace Adkins

Towering baritone Trace Adkins has sold more than 11 million albums and charted more than 20 singles in his 25 years in Nashville, a remarkable run for one of country music’s most easily identifiable stars. With over one billion spins on Pandora (10 million per month), one million followers on Spotify and nearly 200 million plays on YouTube, the Louisiana native has been back in the studio after releasing his 12th studio album, Something’s Going On, in 2017. Upcoming EP Ain’t That Kind of Cowboy is set for release October 16, 2020 via Verge Records, with debut single “Better Off,” “Mind On Fishin’” and “Just The Way We Do It” available everywhere now. A three-time GRAMMY Award nominee, Adkins has won three Academy of Country Music Awards, including the 2009 Single of the Year Award for “You’re Gonna Miss This” and Vocal Event of the Year with Blake Shelton for “Hillbilly Bone” in 2010. The Grand Ole Opry member is also an author and spokesman for the Wounded Warrior Project and The American Red Cross, for whom he raised more than $1.5 million dollars as winner of NBC’s All-Star Celebrity Apprentice. In recent years, Adkins has performed for our service members across 12 USO Tours. In his 2007 autobiography, A Personal Stand: Observations and Opinions from a Freethinking Roughneck, Adkins recounted his rise to fame, brushes with death, and battles with personal demons. Adkins has also acted in multiple films and television shows, playing a tough-as-nails biker in “The Lincoln Lawyer” (starring Matthew McConaughey), a desperate father in “Deepwater Horizon” (starring Mark Wahlberg), a wise oracle of a tattoo artist in the family friendly film “Moms’ Night Out” (starring Patricia Heaton, Sean Astin, Sarah Drew), and as MercyMe’s real-life manager, Brickell, in the box office smash “I Can Only Imagine.” The film was the third biggest selling movie on its opening weekend in America. His latest role was as a grandiloquent former general in the film “Badland” which was released in select theaters and on Amazon Prime Video and Apple TV in November 2019. For more information and announcements, visit http://www.traceadkins.com/ or on Twitter, Facebook and Instagram @TraceAdkins.