INSP’s 2018 Average Ratings Increase 14% Over 2017
For immediate release
Reflects continuing response to networks’ unique brand and distinctives
(Indian Land, SC – January 18, 2019) – Year-end Nielsen data reveals that INSP’s average ratings for 2018 were 14% higher than 2017 (in 24/7 average HH). This increase ranks 7% among all Nielsen-rated networks. This is the fifth consecutive year INSP’s average ratings have increased by more than 10%. In addition, INSP consistently ranked among the top 30 of all Nielsen-rated networks in 24-hour live HH ratings. INSP’s COO Dale Ardizzone made the announcement.
“Over the last 5 years our programming team has done an exceptional job of developing strategies and schedules that resonate with our audiences across the country,” said Ardizzone. “Given our recent schedule changes we anticipate continuing this upward momentum in 2019.”
He continued: “one of the reasons for our year-over-year double-digit ratings growth is viewer loyalty. Comscore data reveals that INSP viewers rank 9th in length of tune-in. Nielsen data also shows that INSP outperforms most networks in terms of viewer loyalty. Simply put, our viewers tune in to INSP hour after hour, day after day, and week after week.”
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