June 29, 2020

The INSP Original Series, The Cowboy Way, Will Be Made Available Simultaneously Across Multiple Digital Platforms for the First Time

For immediate release

All Seven Seasons of the fan-favorite series can be seen on INSP.com, Tubi, YouTube, IMDb TV and Facebook Watch beginning on Wednesday, July 15th 

(Indian Land, SC – June 29, 2020) – General entertainment network INSP, the leader in Western and Western-adjacent programming, announced today that, beginning on Wednesday, July 15th, every season of its award-winning original series, The Cowboy Way, is being made available across multiple digital platforms. This includes the upcoming 7th season. This will be a first for the network. Doug Butts, SVP of Programming for INSP, made the announcement.

“Over the first six seasons, fans have watched Bubba, Cody and Booger honor the ‘cowboy code’ on and off the ranch,” Butts said. “Whether breaking horses, herding cattle, wrangling bulls or balancing work and family life, this authentic look inside the lifestyle of a true American cowboy continues to fascinate new and returning fans alike, making it one of the most fan-favorite series on the network.”

He continued, “The program’s many loyal viewers simply can’t get enough of the series. As soon as one season ends, we begin receiving countless requests to stay informed about the lives of these modern day cowboys, and when the next season will debut. In addition to viewers on INSP, this series has found a following among those who have discovered past episodes on various streaming platforms. In an effort to give the fans what they want, and to expose our guys to an even larger audience, we made the decision to make The Cowboy Way available digitally before the new season premieres on INSP.”

INSP’s original series, The Cowboy Way, documents the real-life adventures of three modern-day cowboys: Bubba Thompson, rancher and expert carpenter; Cody Harris, rodeo champion and cattle dealer; and Chris “Booger” Brown, expert cattleman and horse trainer, as they build their cattle business in South Alabama. They are driven by a cowboy code that is as important to them as it was to the pioneers of the Old West. This lifestyle may not be easy, but they are committed to preserving this code, and proving that it still is important today.

Every season of The Cowboy Way will be available, digitally, starting on Wednesday, July 15th.

Season 7 of the series, which is comprised of 12 episodes, will make its debut on INSP on Wednesday, July 29th at 9PM ET. The Cowboy Way is produced for INSP by Glassman Media.


About INSP

INSP is available nationwide to more than 55M households via MVPDs including DISH (channel 259), DIRECTV (channel 364), Comcast Xfinity, Cox Communications, Charter Spectrum, National Cable Television Cooperative (NCTC), Verizon Fios (channel 286), AT&T U-verse (channel 564) and on vMVPDs including SLING TV, fuboTV, Philo, Frndly TV, Vidgo and FreeCast. Click here to find INSP in your area. INSP provides a trusted viewing experience with a lineup of exclusive and original series, timeless Westerns, action-filled dramas, and films focused on adventure and heroic characters.

About Glassman Media

Glassman Media is an independent Los Angeles-based international television production company whose credits include NBC’s current hit series The Wall, produced in partnership with LeBron James and his production company Spring Hill Entertainment; the FOX upcoming series Spin The Wheel; ABC’s Battle of the Network Stars, CMT’s record-setting series Sweet Home Alabama; NBC’s hit dating series Average Joe; the critically-acclaimed Three Wishes (NBC), which was named the “most family friendly show on broadcast television.” Adaptations of Glassman Media original formats have been done in territories around the world.